Appoint NIGO® And Pharrell Williams
as Creative Advisor

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Visionaries at the Helm

NOT A HOTEL proudly announces NIGO® and Pharrell Williams as creative advisors, ushering in a bold new chapter of innovation and artistry. Together, these cultural icons will redefine luxury living through groundbreaking projects and visionary collaborations.

NIGO®

“NOT A HOTEL TOKYO - THE NIGO HOUSE gave me the opportunity to work in architecture, which is something I had always wanted to do. During this collaboration, I was able to learn firsthand about the excellence of NOT A HOTEL, and today I’m extremely honored for this chance to help out as a creative director alongside my good friend Pharrell Williams.”

Pharrell Williams

”I’m looking forward to joining my brother NIGO in this next venture, bringing our different perspectives and design elements together through hospitality. NOT A HOTEL is creating never-before-seen experiences for guests and everyday adventurers who are looking to stay or spend time somewhere that is unique and elevated.”

PROJECTS


NOT A HOTEL TOKYOTHE NIGO HOUSE

Where Art Meets Architecture
on the Tokyo Bay

NOT A HOTEL TOKYO "THE NIGO HOUSE" will be built under artistic direction from NIGO®. Located on a cliff overlooking Tokyo Bay, the cliffside home is embedded into the landscape, and KAWS' sculpture "COMPANION" will sit on the roof. Architecture and art are fused together, and antique furniture and art carefully selected by NIGO®︎ are arranged in the building, making it a one-of-a-kind piece of art.

Learn more

More projects
coming soon