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NOT A HOTEL
Your home in Japan.
Dreamt up by iconic creators.
Built by visionaries
and thehighest levels of craft,every detailisengineered toexcellence.
Find a home that inspires
with NOT A HOTEL.SETOUCHI
Based in Hiroshima, Japan | Designed by Bjarke Ingels
Designed by
Bjarke IngelsBjarke Ingels worked for OMA in Rotterdam, the Netherlands. He then co-founded PLOT Architects in 2001 and founded BIG Bjarke Ingels Group in 2005. Through numerous award-winning projects, he has earned a reputation for designing cost- and resource-conscious, yet programmatically and technically innovative buildings, including the Crown Prince of Denmark's Culture Award in 2011, the Golden Lion at the Venice Biennale in 2004, the Urban Land Institute (ULI) Award for Excellence, among others; in 2016, TIME magazine named Bjarke one of the 100 most influential people in the world today.
TOKYO
Based in Chiba, Japan | Directed by Nigo
Directed by
![NIGO](https://imagedelivery.net/jZ4zarr81i7OIuT1JQY5_A/lp/creator/nigo/logo.png/public)
![NIGO](https://imagedelivery.net/jZ4zarr81i7OIuT1JQY5_A/lp/creator/nigo/logo.png/public)
NIGO founded his own clothing brand in 1993, which gained immense popularity around the world and laid the foundation for the "street fashion" scene that continues to this day. In 2010, he launched a new brand HUMAN MADE, and in addition to serving as creative director for other companies, NIGO has also been active in various fields from music to food and beverage. From 2020 to 2021, he presented two collections with LOUIS VUITTON. In September 2021, he was appointed artistic director of the Parisian fashion brand KENZO.
RUSUTSU
Based in Hokkaido, Japan | Designed by
Sales Opening Spring 2025
Designed by
![Snohetta](https://imagedelivery.net/jZ4zarr81i7OIuT1JQY5_A/lp/creator/snohetta/logo.png/public)
![Snohetta](https://imagedelivery.net/jZ4zarr81i7OIuT1JQY5_A/lp/creator/snohetta/logo.png/public)
Snøhetta is a transdisciplinary practice including architecture, landscape architecture, interior architecture, art, product design, graphic and digital design, often integrating a combination of disciplines across its projects. From the beginning in Norway in 1989, Snøhetta's approach has been framed by environmental and cultural sensitivity, inspired by the Brundtland Commission's UN report on sustainability, released in 1987.
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Own a Piece of the PieFlexible Ownership
Buy only as much as you need. Choose your ownership style, from 1/12 to full ownership of a home.
1/12
Buy only as much as you need, from 30 nights per year to the full 360.
1/12
Own a Piece of the PieFlexible Ownership
Buy only as much as you need. Choose your ownership style, from 1/12 to full ownership of a home.
Multi-locational Living
Owners unlock access to a network of home bases throughout Japan.
Designed by World-Class Creators
NOT A HOTEL partners with acclaimed creatives to create one-of-a-kind homes for every location. See what inspires their designs and their unique ways of living.
Learn more![](https://imagedelivery.net/jZ4zarr81i7OIuT1JQY5_A/lp/english/concierge_v.jpg/public)
Personal Concierge
We offer support throughout your journey, from purchase to planning, or from the moment you arrive in Japan to settling right into your home.
NOT A HOTEL inspires a new way of living
“Since 2020, we've worked as a startup to pioneer a new business model that asks the world's most exceptional creative talent to design one-of-a-kind homes amongst Japan's incredible natural beauty. ”
— Shinji Hamauzu, Founder & CEO