NOT A HOTEL
EXCLUSIVE
The Ultimate Private Villa
Exclusive is the signature line of the NOT A HOTEL series,
a collection that defines our approach to one-of-a-kind experiences.
Cliffs overlooking the horizon of Tokyo Bay
Snow-covered peaks wrapped in powder
Yakushima, a UNESCO World Heritage site
The world's leading creators bring their vision to incredible landscapes to offer
architecture unlike anything ever seen.
An Immersive Experience in Untouched Nature

Atop Mt. Yotei
RUSUTSU
Nestled in Rusutsu Resort, this destination offers access to 37 diverse ski courses spread across three mountains, with a total trail length of 42 km—all easily navigable via lifts and gondolas. Renowned for its exceptional powder snow and abundant snowfall, the resort delivers a world-class skiing experience in winter. In summer, the landscape transforms with lush greenery and crisp mountain air, and on certain days, a mystical sea of clouds appears over the slopes.

Blended into a World Heritage site
YAKUSHIMA
Yakushima is an island of contrasts, where sunlit white-sand coastlines shimmer along the shore while ancient cedar forests, standing tall for thousands of years, rise deep within its primeval landscape. Designated as a UNESCO World Natural Heritage site, the entire island overflows with vitality: mist-covered mountains and moss-clad rocks create an otherworldly atmosphere. In particular, the mountainous interior reveals a realm of mystery and power, shaped by steep, layered peaks and countless valleys and waterfalls born from the island's abundant rainfall. This landscape, where forest and water breathe as one, quietly embraces all who visit, offering a profound sense of nature's timeless rhythms.

A Cliffside Masterpiece
THE NIGO HOUSE
For the first NOT A HOTEL residence in the Tokyo area, NIGO has provided full creative direction for the entire experience, from the overall concept to the smallest details. The house is built into a cliff top overlooking the ocean off of Tokyo Bay, with a direct view of Mt. Fuji from the living room's floor-to-ceiling windows. Located on the coast of Futtsu, Chiba, the home is around 45 mins from Haneda Airport and one hour by car from Tokyo Station.

The Aesthetics of Pure Creativity
YAKUSHIMA - Jean Nouvel

Jean Nouvel
YAKUSHIMA
NOT A HOTEL YAKUSHIMA
Jean Nouvel
Assistant to the architect Claude Parent and inspired by urban planner and essayist Paul Virilio, he started his first architecture practice in 1970. Soon afterwards, he became a founding member of the French Architecture Union and co-created the "Mars 1976" Movement whose purpose was to oppose the architects' corporatism. The constant originality of his projects worldwide has helped build his international reputation. With a contextual approach, he designs buildings that leave a lasting mark on the cities where they are created. These include the Fondation Cartier pour l'art contemporain (Paris), the Louvre Abu Dhabi, the 53W53 tower (New York), the Museum of art Pudong (Shanghai) and the Duo towers (Paris). His works have gained world-wide recognition through numerous reward, including the Golden Lion of the Venice Biennale (2000), the Royal Gold Medal of the Royal Institute of British Architects (2001), the Praemium Imperial of Japan's Fine Arts Association (2001), the Borromini Prize for the Culture and Conference Center in Lucerne (2001), and the prestigious Pritzker Prize (2008).

NIGO
THE NIGO HOUSE
NOT A HOTEL TOKYO
NIGO
NIGO® is a fashion designer and creative director. He founded his own clothing brand in 1993, which gained immense popularity around the world and laid the foundation for the "street fashion" scene that continues to this day. In 2010, he launched a new brand HUMAN MADE. In addition to serving as creative director for other companies, NIGO has been active in various fields from music to food and beverage. In September 2021, he was appointed artistic director of the Parisian fashion brand KENZO, and he has presented collections three times with LOUIS VUITTON—in 2020, 2021, and 2025.

Snohetta
RUSUTSU
NOT A HOTEL RUSUTSU
Richard Wood
Richard Wood is Managing Director for Snøhetta Asia, based in Hong Kong. He has been living and working in the region since 2012, designing and coordinating large public and institutional buildings and urban planning projects throughout. Recently Richard has played a key role on the Tokyo Shibuya Upper West Project amongst others in Japan. Richard was educated at the Bartlett, University College London, and is a member of the Royal British Institute of Architects.

Snohetta
RUSUTSU
NOT A HOTEL RUSUTSU
Ana Patricia Castaingts Gómez
Ana currently leads Snøhetta's interior design discipline in Asia, based in the Hong Kong office. Her academic background in Mexico and Argentina has shaped her diverse perspective on design, evident in her work across various project types. Since relocating to Asia in 2013, Ana has established herself as a prominent interior architect in the region, earning recognition for her work. She emphasizes collaborative and sustainable design practices, integrating social considerations and sustainable materials into Snøhetta's projects in Asia.
Exclusive Stays, Curated Only for EXCLUSIVEExclusive Stays, Curated Only for EXCLUSIVE
Ownership of NOT A HOTEL EXCLUSIVE includes a collection of carefully curated, one-of-a-kind experiences.
AdventureAdventure

Private Fireworks Over the Setouchi Islands
SETOUCHI

First Tracks in Pristine Powder Snow
RUSUTSU

Sailboat Sunset Cruise at Dusk
ISHIGAKI

Snorkeling in Ishigaki's Underwater Paradise
ISHIGAKI
CultureCulture

A Quiet Retreat Among Five-Story Pagodas
KYOTO -TOJI-

Crafting the Ultimate Original Denim with Master Artisans
SETOUCHI
WellnessWell-being

An Unbookable Sushi & Kappō Experience
TOKYO

A Meditation Sauna in a Space of Water and Light
KYOTO -TOJI-
Every NOT A HOTEL Becomes Your BaseEvery NOT A HOTEL Becomes Your Base
Ownership of NOT A HOTEL EXCLUSIVE allows you to stay across all properties, including within the EXCLUSIVE lineup, with no additional fees.Ownership of NOT A HOTEL EXCLUSIVE allows you to stay across all properties, including within the EXCLUSIVE lineup, with no additional fees.



