The making of NOT A HOTEL

Our people, process, and ideas
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Behind the scenes

Each location harbors countless unique stories.
From the land’s history to the dreams of the people involved, we bring you behind the scenes of our projects.

Who is BIG, the mastermind behind SETOUCHI?

Meet the visionaries

NOT A HOTEL collaborates with various creators for each location, ensuring that no two buildings share the same design. We delve into the specific charms and unique experiences offered by each property, as explained by the team of creators.

Take an immersive tour

NOT A HOTEL combines unique designs with breathtaking locations to create unparalleled experiences. You can explore the concept of each property through both CGI and live-action videos.

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NOT A HOTEL
BRAND MOVIE|
NOT A HOTELをつくる人

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NOT A HOTEL
KITAKARUIZAWA BASE

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NOT A HOTEL
BRAND MOVIE

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NOT A HOTEL
ISHIGAKI EARTH

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NOT A HOTEL
KITAKARUIZAWA IRORI

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NOT A HOTEL
MINAKAMI TOJI

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