The making of NOT A HOTEL
Our people, process, and ideas
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Behind the scenes
Each location harbors countless unique stories.
From the land’s history to the dreams of the people involved, we bring you behind the scenes of our projects.
Who is BIG, the mastermind behind SETOUCHI?
Meet the visionaries
NOT A HOTEL collaborates with various creators for each location, ensuring that no two buildings share the same design. We delve into the specific charms and unique experiences offered by each property, as explained by the team of creators.
Take an immersive tour
NOT A HOTEL combines unique designs with breathtaking locations to create unparalleled experiences. You can explore the concept of each property through both CGI and live-action videos.
Latest news
Stay up to date on the latest information and launch of new NOT A HOTEL properties.
