The making of NOT A HOTEL

Our people, process, and ideas

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Behind the scenes

Each location harbors countless unique stories.
From the land’s history to the dreams of the people involved, we bring you behind the scenes of our projects.

Who is BIG, the mastermind behind SETOUCHI?

SETOUCHI Vol.05

Living Within a Landscape Painting

SETOUCHI Vol.04

Copenhagen as a Reflection of BIG’s Global Vision

SETOUCHI Vol.03

Pushing the Boundaries
from Earth to Space
BIG Architecture

SETOUCHI Vol.02

A New Experimental Headquarters
Packed with BIG's Ideals

SETOUCHI Vol.01

Minimizing Intervention in Nature
One-Stroke Architecture

Meet the visionaries

NOT A HOTEL collaborates with various creators for each location, ensuring that no two buildings share the same design. We delve into the specific charms and unique experiences offered by each property, as explained by the team of creators.

Richard Wood（Snøhetta）

Architecture born of dialogue with the land, resonating with nature.

NIGO®︎

Architecture at the intersection of NIGO®︎'s past and future

Masamichi Katayama (Wonderwall®︎)

A Modern Suki-ya Style Space to Immerse in Nature

Bjarke Ingels (BIG)

Guided By The Land: Balancing Openness and Seclusion

Take an immersive tour

NOT A HOTEL combines unique designs with breathtaking locations to create unparalleled experiences. You can explore the concept of each property through both CGI and live-action videos.