NOT A HOTEL

NOT A HOTEL builds luxury vacation homes with world-class creatives and architects, and there is no question that one of the individuals with the largest influence on global culture in the last three decades — from fashion to music, retail, and design — is the Japanese creative director NIGO.

NIGO founded his own clothing brand in 1993, which gained immense popularity around the world and laid the foundation for the street fashion scene that continues to this day. In 2010, he launched a new brand HUMAN MADE, and in addition to serving as creative director for other companies, NIGO has also been active in various fields from music to food and beverage. From 2020 to 2021, he presented two collections with LOUIS VUITTON. In September 2021, he was appointed artistic director of the Parisian fashion brand KENZO.

For the first NOT A HOTEL residence in the Tokyo area, NIGO has provided full creative direction for the entire experience, from the overall concept to the smallest details. The house is built into a cliff top overlooking the ocean off of Tokyo Bay, with a direct view of Mt. Fuji from the living room’s floor-to-ceiling windows. Located on the coast of Futtsu, Chiba, the home is around 45 mins from Haneda Airport and one hour by car from Tokyo Station.

Owners drive straight into the house through a tunnel. The furniture in the living room and office includes vintage pieces from Jean Prouvé and Pierre Jeanneret, two of NIGO’s favorite designers. There is a dining table for twelve guests, and a full kitchen, including a prep area for chefs to prepare gourmet meals. There is a listening room with speakers from New York’s innovative OJAS. Joining owners in the pool is a giant inflatable duck — the famed icon of NIGO’s brand HUMAN MADE. Guests can stay in the multiple bedrooms as well as in sleeping pods identical to those in NIGO’s own personal vacation home. There is a sauna, gym, and wooden Japanese bath. And inspired by NIGO’s deep involvement in the world of Japanese pottery, the house has a proper traditional tea room ready for sadō tea ceremony.

As an avid art collector, NIGO will decorate the house in unique pieces from his favorite contemporary artists, including a giant steel statue from KAWS on the roof. The art will be included in the home ownership.

To learn more, take a look at our video rendering of the project.

Sales for shared ownership in NOT A HOTEL TOKYO will begin this Autumn, so check back for updates. You can also join the waiting list on the teaser site.

https://notahotel.com/en/properties/tokyo