
NOT A HOTEL
BESPOKE
Own the Unownable.
A Masterpiece for One
Beyond Ownership
NOT A HOTEL BESPOKE offers the ultimate in ownership: A one-of-a-kind architectural masterpiece in Japan's most breathtaking locations. This tailor-made residence will be designed exclusively for you, under guidance from the world's top architects, and located within unparalleled natural beauty.
Curated or Custom

Curated properties
Purchase a one-of-a-kind architectural masterpiece designed by world-renowned architects, set in breathtaking locations curated by NOT A HOTEL.

Custom Locations
Specify your desired location, and we’ll handle everything from land acquisition to the creation of your bespoke residence.
A Comparison of
Curated and Custom
Curated | Custom | |
---|---|---|
Time to Completion | Shorter timeline | Longer timeline |
Flexibility in Layout and Location | Limited and fixed | Flexible |
Project Management Cost | Lower | Higher |
Bespoke properties available to purchase

NOT A HOTEL RUSUTSU
Designed by
An architectural masterpiece
perched atop Rusutsu Resort.
Relish the luxury of exclusive access
to the finest powder snow.
A one-of-a-kind private villa
offering the ultimate ski-in,
ski-out experience.



The Journey to
Your Bespoke Home
Step 1
Contact Us
Reach out to NOT A HOTEL to discuss your interest in a property or your vision for a custom-built home in a specific location.
Step 2
Finalize Your Choice
Select your dream property or finalize your custom request. Formalize the partnership with NOT A HOTEL through a project management agreement to embark on your journey.
Step 3
Design and Build
Work closely with our team to refine the design details. Once finalized, we will sign a purchase agreement, and construction begins.
Step 4
Your Home, Delivered
Receive the keys to your completed dream home, perfectly crafted and ready to welcome you.